Observational Research

NTF works with data rich organisations to find patterns, gain insights and generate competitive advantage, whether that’s informing strategy, improving marketing outcomes, or reducing costs or risks. The focus of NTF is to help clients acquire, interpret and use data more effectively, for maximum benefit – be that in terms of financial benefit or improved customer management, improved efficiency.

We leverage our understanding of your organisational, digital and marketing objectives with our unique data collection tools and methods of analysis so our clients can spend more time acting on the information, rather than making sense of it.

Our work has been commended by many companies and benchmarked favourably against global best practice:

“The NTF brand price models are the best I’ve seen anywhere in the Coca Cola system, anywhere in the world”(Mary Minnick, Former Global President Marketing, Strategy & Innovation, The Coca Cola Corporation).